Bernard focuses his efforts on overseeing the management of the Shelbourne portfolio with a specific view towards cost containment and reduction, use of synergistic advantages to reduce overhead, fine tuning employment skills to leverage employee coverage throughout the portfolio and investor relations.
Bernard Bertram is very active in many communal charities and philanthropic causes. Most notably, he serves as the Treasurer for Chai Lifeline – an international, non-for-profit, volunteer-based organization which specializes in offering support services to children battling cancer and other chronic illnesses.